Marketing is often tough as the branch closer to innovation and communication than any other in the companies. Frequently, even in well-organised and international structures is use to connect marketing to advertising, a clear heritage of the dawning of this science.

Markets’ and competition’s increasing complexity, along with further fight to catch the attention of customers, suggested a more scientific approach (since long time).

Currently almost every company (even very small) has a marketing department, may be sharing people and resources with sales, but a true understanding of marketing potential is undervalued and underestimated. Is more or less like in every house exists a kitchen, but is not given that somebody in the house is a good cook.
In Moveo we use ranking marketing capabilities in three categories or clusters:
Top Marketing, Mask marketing e Psycho marketing.
As consultants we can learn from the first and the last group, namely from the best and from those who do macroscopic mistakes (even with a solid theoretical background).

Mask marketers, those who use the marketing in a repetitive and formal way, just to justify their existence in the organisation, are unfortunately widespread and they are the reason of low quality business performances.
Moveo can help marketing managers and their staff to get Top marketers through his  core competences:

• Marketing investments analysis and optimisation
• Marketing mix improvement
• Marketing campaign management and their optimisation
• Branding e Re - branding
  
• New products launch

Do you like to know more? Please Contact us and discover how we can help you.